GE has unveiled a GLS lookalike that combines CFL with halogen in a bid to address consumer dissatisfaction with the run-up time of CFL. The idea is that the halogen capsule inside the hybrid lamp comes on instantly, allowing it to operate noticeably brighter in less than a half a second.

The capsule shuts off once the CFL comes to full brightness. “We’ve constantly improved the initial brightness of our CFLs but customers haven’t been wholly satisfied,” says Kristin Gibbs, general manager of North American consumer marketing, GE Lighting. “This is a giant leap forward.” The lamp will initially be sold to US and Canadian consumers but if successful may be introduced to Europe in 2011. First to launch will be 15W and 20W hybrid halogen-CFL bulbs as replacements for 60W and 75W GLS.

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