…should never be seen, goes the old fashion adage. But the nation’s publicans, restaurateurs and hoteliers think it makes their venues look funky. It doesn’t
With its garish green glow and cheery Oz name, the Billabong chain’s unsubtle message is ‘come banter with happy-go- lucky Aussies’ but it’s actually just the same old faces playing the ‘Deal Or No Deal’ fruit machine.
Say it isn’t so. Not Liberty. Not the Liberty, purveyor of overpriced scarves to ladies of a certain age. William Morris will be spinning in his Arts and Crafts coffin.
Aimless bad lighting
Why use lots of fiddly lights when two 7kW xenon searchlights in the basement will do? Also useful for spotting enemy aircraft formations.
How would you like to sip your green pint with your green mates? Thought not. This luminaire arrangement at the Trafalgar in Tooting, south London, is known in the trade as ‘the Colditz’
Crowne Plaza Cromwell Road
Why pay lighting designers with their poncy talk of ‘sympathy for the street space’ when you can do something just as good yourself with SON packs and blue HID lamps? The Crowne Plaza on Cromwell Road sets out to give Mark Major sleepless nights.
Stop. Doing. This. Now. You make the best pizzas in Soho. Let people find you because of your reputation for dough- based meals and not the two sad green lights clamped grimly to your façade.
13 December 2010
This month it’s the turn of retailers to feel the beady stare of Lux magazine’s critical eye
15 March 2011
The flagship store of shoe seller Russell & Bromley has one of the most spectacularly profligate lighting schemes in the country. Ray Molony reports