Topshop is the first true retail brand to use LED display lighting in an epic fashion – and it deserves some credibility for its efforts, not ridicule. We as an industry we need to promote the use of new technologies not shame those who use them.
Could we please agree on one thing? Let’s all learn to walk before we start to run. We must push the energy conservation message before we start trying to turn lights on and off. Let’s face it, it will take years to move retailers into full LED lighting, let alone sophisticated controls.
At AVR we can control the LED, remotely move the lights using embedded motors and we can even track sunlight. But the costs associated with these are higher than most retailers are prepared to pay.
We all need to use common sense and in this case I sternly believe common sense did not prevail.
Murder on the high street? Honestly.