This is the energy savings solutions providers second major investment this year.
ALEX 2.0 includes a LightBox conference suite and LightLab, which features an Integrating Sphere for product testing, together with interactive displays.
The Integrating Sphere from ProLite Technology is equipped with a Labsphere radiospectrometer, which provides lamp data.
Multiple iPads are used to explain LED binning, colour temperature, thermal management, CTA Dimming and other new technologies. A series of 40” LCDs are used to present the Aurora range.
Marketing director Neil Salt said: ‘Aurora’s significant investment in the Integrating Sphere means that lighting projects can now be designed with complete confidence using reliable lighting data.
‘The reliability issue is crucial at a time when so much market misunderstanding surrounds LED technology. We are determined to lead by example to overcome the confusion regarding manufacturers’ data.’
UK technical director Pete Hard said: ‘The LightLab offers the capability of testing all light sources, not just those manufactured by Aurora.’