Recycling promo hits the airwaves

A Recolight campaign to raise awareness of lamp recycling takes its next step.

Bertie Bulb wants you to be green

Nigel Harvey, Recolight chief, will be doing a series of radio interviews on 31 August in a bid promote a greener approach.

The radio day will mark the latest stage of the government’s phase out of traditional incandescent lamps and spread the message of CFL recycling to listeners across the UK.

On 1 September a European ban on 60W incandescents takes effect, meaning they will no longer be sold in shops.

Harvey will be interviewed by a number of local radio stations nationwide, hoping to reach ‘as many consumers as possible.’ The schedule for the interviews being worked out and Harvey will conduct each from a studio in London.

He told Lux: ‘We’re taking a proactive approach. We’re telling people the phase out is actually a good thing, and taking the opportunity to talk about the importance of recycling. It’s essential to improve our country’s carbon footprint.’

Recolight has partnered with local authorities and retailers such as Homebase and Sainsbury’s to provide over 750 CFL recycling points throughout the UK.

‘We’re picking local stations near collection points,’ Harvey said. ‘This way we not only get the message out about the importance of recycling, but can actually direct people to collection points and help people recycle.’

The day of interviews follows on from Bertie Bulb’s UK Tour, where Recolight sent Bertie – the energy efficient bulb – around the country to raise awareness of the importance of recycling.

Bertie created interesting photo opportunities that local press would publicise, promoting CFL recycling. Harvey said: ‘It’s amazing how many local people read the free local papers. It’s a great way to get our message out.’

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