The company wants people to feel an emotion connection to lighting. It also wants to demonstrate the enhancement of mood and wellbeing light can bring.
Philips said it was launched because of the shift in the market. The campaign consists of TV, print and activities such as a digital hub, which will house a range of smart apps and videos of families’ homes that have been made over with light.
This comes just days after Philips announced the termination of 4,500 jobs as it looks to cut almost £700 million in costs after a difficult third quarter.